中文版
Admittedly, office furniture design is a kind of productive forces, especially in the design, the overall level of basic are owed to the primary stage ", "Chinese furniture market, a set of outstanding design schemes of huge market power is immeasurable. I believe, it is the designer can withconsummate operators to spread like clusters enumerate the case or data,
Due to the panel furniture industry technology is not high, the product homogeneity, design style is susceptible to serious copy from, which requires more tightly with brand to capture of consumer psychology, and other similar products to form effective defense. As is known to all, the well-known Nike without a shoe factory under, it just focus on market sales and product design, but he is the core ability, but already thorough popular feeling, representing movement and vogue of Nike global brand. Product design is its brand culture and brand personality of a kind of expression, you can use the heavy pieces of Nike designer, you can make with him like a even better than his shoes, because it does not have manufacturing advantages, but Nike is always Nike, imitation even "(the Nike brand YuanZhuangHuo) for him and can form," how?
For enterprises, from simple production concept to design concept is indeed a great progress management concept. The design of furniture, and personalized direct sparked consumer groups in furniture of choose and buy, the demand for the whole industry and differentiation of was strong plays a very active role in promoting. However, the core competitiveness of the enterprise should be grounding is within the enterprise, has continued to imitate others efficiency, a competitive advantage. This is the enterprise survival and development in resistance to the most basic, is also the most important driving force.
In order to design to eliminate design or patent to protect the design competition, is a game of cat and mouse. A cat is a ate mice, but there is not a cat is not because of the mouse. Now, the international brand has zero tariff entry, and under the pressure of anti-dumping, extroversion furniture enterprise also begin to pay attention to the local market development, the internationalization of domestic market competition tendency has entrenched. Might recall in market economic development, the mature beer industry, household electrical appliance industry, large enterprises through the introduction of the methods, the digestive - absorbs quickly to catch the world advanced level, and to have Chinese characteristics from the hands of brand marketing means the most market, so we could have made in the office furniture market advantages,